To view radio spots from the past, please click below | |||
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Partycase |
Club |
Olympic Parent's Program |
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| Radio Spot | Date | Location Aired | Brief History |
 It's a Good Time for a Blue |
c. 1970 | National | Early spots for Labatt Pilsener feature variations in arrangements for the "When You're Smiling" theme. |
| Right Out of the Blue |
c. 1975 | National | |
| Blue Zone Great Expectations |
1988 | National | The Blue Zone campaign is a distinct departure for the brand. |
| Slow Pitch - SW Ontario |
1991 | Ontario | Labatt has a long history of supporting sports like Slo Pitch at the community level. |
| Telemarketer |
1998 | National | Award winning spots featuring "Cameron." |
| Demolition |
1998 | National | Award winning spots featuring "Cameron." |
| Cup Crazy Stanley Cup Promo |
1999 | National | The Cup Crazy promotion is a tremendous success as miniature Stanley Cups are collected by consumers across the country. |
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| Radio Spot | Date | Location Aired | Brief History |
| Blue Light in Newfoundland |
1990 | Atlantic | Introduction of Blue Light in Newfoundland. |
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| Radio Spot | Date | Location Aired | Brief History |
| Right Out of the Ice |
c. 1981 | National | Labatt's Special Lite beer is introduced in 1978 and the name is changed to Labatt Lite in 1981. |
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| Radio Spot | Date | Location Aired | Brief History |
| Partycase |
c. 1970 | National | The innovative Partycase was introduced by Labatt in 1961. |
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| Radio Spot | Date | Location Aired | Brief History |
| Lay back |
c. 1970 | National | |
| Boat |
1985 | National |
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| Radio Spot | Date | Location Aired | Brief History |
| Hobbies-Boxes |
1975 | Manitoba | Club was produced in Manitoba. |
| Hobbies-Juggling bottles |
1975 | Manitoba |
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| Radio Spot | Date | Location Aired | Brief History |
| Jack Gardner, father of Meredith |
1987 | National | Olympic Parent's Program initiated by Labatt, enabled Canadian athlete's parents to travel to the Olympic Games in Calgary. |
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| Radio Spot | Date | Location Aired | Brief History |
| Bud Man #1 |
1987 | National | When Bud is introduced in Quebec, sales soar. |
| Pierre et Michel |
1995 | Quebec | |
| Le Turf |
2001 | Quebec |
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| Radio Spot | Date | Location Aired | Brief History |
| La Office Party |
1991 | National | Labatt dry is introduced in 1989. La Dry's advertising is hugely popular with consumers. |
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| Radio Spot | Date | Location Aired | Brief History |
| Sociable |
2002 | National | Alexander Keith's focuses on the "sociable" aspect of east coast hospitality. |
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| Radio Spot | Date | Location Aired | Brief History |
| Damn Radio |
1999 | BC | |
| 40 Years |
1999 | BC | |
| Son of Sask |
2001 | BC | Kokanee continues its irreverant advertising approach for "The Beer Out Here." |
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| Radio Spot | Date | Location Aired | Brief History |
| Gritty Inspirational Beer Voice Guy |
2000 | National | |
| Bud Light's In Newfoundland |
2000 | Atlantic | Bud Light parodies the jingles' singers in commercials of the 1980's. |
| Bloopers Ontario 24 |
2000 | Ontario | |
| Local Heroes Victoria |
2003 | BC | |
| Things to do in Sudbury |
2003 | Ontario | |
| Exchange Moncton/Fredericton |
2003 | Atlantic |
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