To view television commercials from the past, please click below

 Labatt Blue  Blue Light  Labatt Lite  Labatt Dry
 Labatt Bleue  Labatt 50  Budweiser  Bud Light
 Labatt Dry  Labatt Genuine Draft  Kokanee  Alexander Keith's
 Schooner  Labatt Ice  Labatt Ice  

Labatt Blue
Television Commercial Date Location Aired Brief History
 Wharf Party 1968 National Pilsener advertising features the Blue Balloon for the first time…except it's red!
 Straight Balloon 1968 National 1968 marked the launch of the brand name change from Pilsener to Blue in marketing efforts across the country. The Blue Balloon is now blue and the jingle, When You're Smiling, is sung by Peggy Lee.
 Dancing 1974 National Labatt taps into the disco emerging as the new dance craze.
 Heli Skiing 1980 National Blue's marketing focuses on adventurous, invigorating outdoor pursuits. Heli skiing is all the rage in BC.
 Twistin' 1984 National Marked the launch of Labatt's innovative, twist-off cap in conjunction with the new tall bottle; the "stubby" is now retired.
 National Single Goal 1985 National Marked the launch of a new direction for Blue and a new ad agency after more than 40 years - a review that was considered the longest and most expensive in beer advertising history. Signalling the end of the Blue balloon, now an anthemic call to Canadians across the country to Call for the Blue.
 Summertime Blue 1988 National Blue's marketing focuses on adventurous, invigorating outdoor pursuits. Heli skiing is all the rage in BC.
 Olympic Cans 1987 National Labatt sponsors the Calgary Olympic Games in 1988, promoting a collector can series.
 Dave Watson in Bar/Cellular phone 1991 National Dating takes a whole new meaning with the proliferation of the cellular phone, the story conceived from an actual event.
 Canoe Bug Version 1995 National Canadian voyageurs William & Jacques paddle through unexplored waters, predicting the virtues of a clean, cold refreshing drink ...Sacre Bleue!
 Street Hockey 1998 National Blue launches the Out of Blue campaign, produced by advertising agency Ammirati & Puris. A spontaneous pick up hockey game starts in the middle of a downtown city street to the soundtrack of Gary Glitter's "Rock 'n Roll". Out of the Blue wins 34 awards for televison, radio and print advertising form London International Advertising Awards, Bessies, Marketing and Design Club of Canada.

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Blue Light
Television Commercial Date Location Aired Brief History
 Twist cap Bar 1984 National Blue Light is introduced in 1983, and features the new "twist off" cap in 1984.
 Florida tech rev 1997 National Actor and spokesperson Tom Cavanaugh remarks on what light beer shouldn't be. "If I wanted water…"
 Freeday 2001 National Campaign launched across the country uniting everyone to vote for a "free" day.

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Labatt Lite
Television Commercial Date Location Aired Brief History
 Right outta the Ice with twist 1984 National Labatt Special Lite is Canada's first light beer. By 1981, its name is changed to Labatt Lite featuring the cool, recognizable polar bears.

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Labatt Bleue
Television Commercial Date Location Aired Brief History
 La Bicyclette 1971 Quebec Labatt recognizes its advertising needs to satisfy its consumers needs in Quebec.
 Le Secrèt de la Bleue - JP Arrive 1984 Quebec Quebec launches a new campaign featuring hero JP and Denise, the bartender. They work to uncover Le Secrèt de la Bleue.
 Coupe Stanley 1992 Quebec
 Bras en L'Air 2003 Quebec
 Parti Bleue Pizza 2004 Quebec

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Bleue Dry
Television Commercial Date Location Aired Brief History
 Synchronicité II, Eng/Cinema/French 2002 Quebec
 Bar Lap 2003 2003 Quebec Bleue Dry sponsors the Grand Prix in Quebec.

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Labatt 50

English

Television Commercial Date Location Aired Brief History
 Campout c. 1959 National One of the earliest commercials for Labatt 50 featuring cowboys relaxing after a hard day's work.
 Studio 1966-1967 National Labatt 50 taps into the male working man segment.
 Ski Lodge 1970 National
 Log Cabin 1975 National Labatt 50 taps into the working man segment.
 Helicopter/Cows on Road 1983 National Me and the Boys and our 50.

French

Television Commercial Date Location Aired Brief History
 50 Good reasons/ Home Emprasse TV 1988 Quebec
 Le Weekend/Le Meilleur 1989 Quebec

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Budweiser

English

Television Commercial Date Location Aired Brief History
 Rural Road 1986 National Budweiser is launched first in Alberta.
 People Know 1988 Alberta The Bud man.
 Getting Together Rev National 1993 National
 Stats Boxer - Sit up 1997 National Budweiser advertising profiles the jocks with a stats campaign.

French

Television Commercial Date Location Aired Brief History
 Dancing in the Streets 1986 Quebec
 Deux Guitaristes 1994 Quebec

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Bud Light

English

Television Commercial Date Location Aired Brief History
 Ulterior Emotions 1999 National The Bud Light Institute is born marking years of hilarious spots for the brand. The campaigns are so successful, Anheuser-Busch adapts the Canadian campaigns for its American audience.
 Cuppa 2004 National Cuppa earns bronze at Marketing Awards 2005 and TVB's Bessie's Finalist.
 History 2004 National The Bud Light Institute chronicles its influence through the passage of time. Produced by agency Downtown Partners DDB, the campaign was largely responsble for Labatt Breweries of Canada's second consecutive year winning Marketing Magazine's Marketer of the Year and Best in Show awards in 2004, including six golds.

French

Television Commercial Date Location Aired Brief History
 Immunité 2004 Quebec The Bud Light Insitute is no stranger to Quebec, with resounding success.

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Labatt Dry
Television Commercial Date Location Aired Brief History
 La Jingle 1991 National Labatt Dry is introduced in 1989, Canada's first dry beer. The "La Dry" campaign is popular, the announcer's understated tongue-in-cheek voice over resonating with viewers.
 La Art Gallery 1991 National

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Labatt Genuine Draft
Television Commercial Date Location Aired Brief History
 Hot Brewery 1992 National Launch of bottled and canned cold filtered draught aids in reviving slowing beer market.
 Genuine Dean 1997 National

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Kokanee
Television Commercial Date Location Aired Brief History
 Abominable Snowman 1986 BC Early Kokanee
 Chick Magnet 1995 BC Labatt embraces the man on the street style interview.
 Creeping Bottle 2000 BC
 Impersonators 1998 BC
 Mountain Patrol - Heli Squeeging 1999 Ontario The Kokanee Mountain Patrol is launched in Ontario. One of the first national campaigns to be shot on video in the style of reality show "Cops", securing immediate success and multiple commercial TV awards.

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Alexander Keith's
Television Commercial Date Location Aired Brief History
 Stags 1982 Atlantic Alexander Keith's India Pale Ale focuses on pride in tradition in brewing.
 Apprenticeship 1982 Atlantic
 Encouraged 1997 National Alexander Keith's is launched across North America in 1997.
 His Way 1997 National
 The Arrival 2000 Atlantic Corporate Communications of Halifax creates an 18 minute mini movie entitled Good Tymes to air during commercial breaks of Austin Powers television broadcast in celebration of Alexander Keith's brewery restoration project.

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Schooner
Television Commercial Date Location Aired Brief History
 Our Home 1985 Atlantic Schooner's popularity on the east coast.

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Labatt Ice
Television Commercial Date Location Aired Brief History
 Creation 1993 National The Ice Wars begin. Labatt launches Labatt Ice, and is granted a US patent on its Ice Brewing Process. Labatt Ice would become the fourth largest brand of beer in Canada and take 10% share of the market, making it the most successful beer launch in Canadian history. Commercial spokesperson, movie bad guy Alexander Godunov, spearheaded the tag line "If its not Ice Brewed, It's Not Ice Beer." Spinning on a dime to re-work their advertising campaign in response to Molson's launch, they set a new standard for turnaround.

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Moderation -- Know When to Draw the Line
Television Commercial Date Location Aired Brief History
 Show me 1986 National Quebec is the first province to embrace the notion that drinking and driving should not be taken lightly. Labatt is the first brewer to support moderation and responsible use in its advertising.
 Ben Goes Boating 1991 National Cartoonist Ben Wicks joins Labatt's Responsible Drinking Water Wise campaign.
 Tattoo tech rev 1996 National Labatt extends its reach to the young adult consumer in a bold advertising "Morning After" campaign, showing the consequences of over indulgence.
 Speakers' Corner 2002 National Labatt harnesses the pop culture phenomenon of City TV's, Speakers' Corner to carry its message to the young adult demographic

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